Building Relationships, Building Bridges: Library Outreach and Marketing to Latino and Spanish-Speaking Families
Instructor: Katie Scherrer
Dates: February 5th through March 2nd, 2018
Credits: 1.5 CEUs
Public libraries across the country experiencing growth in their Latino and Spanish-speaking populations face similar challenges in connecting these communities with library service. Though libraries may offer Spanish-language materials and/or programming, these services may not attract the targeted community as desired. This class is designed to help libraries to bridge the gap and increase the use of their services by Latinos and Spanish-speakers, with particular emphasis on reaching first-generation immigrants and their families. Participants will increase their knowledge of Latino cultural values that impact library use, develop an understanding of common barriers that impede library use, and develop strategies for overcoming those barriers. Participants will also identify key people/organizations within their own communities for potential partnerships. This course is strongly recommended as a prerequisite for “Bilingual Storytime at Your Biblioteca.”
Katie Scherrer is a library consultant and training specialist whose work focuses on improving library services to Latino and Spanish-speaking children and families. She is the co-author (along with Jamie Campbell Naidoo) of Once Upon a Cuento: Bilingual Storytimes in English and Spanish, available from ALA Editions. Katie has presented many workshops on bilingual storytime and library services to Latino families for librarians and early childhood educators across the country. Katie's Website, Interview with Katie Scherrer
This is an online class that is taught asynchronously, meaning that participants do the work on their own time as their schedules allow. The class does not meet together at any particular times, although the instructor may set up optional sychronous chat sessions. Instruction includes readings and assignments in one-week segments. Class participation is in an online forum environment.
You can register in this course through the first week of instruction (as long as enrollment is not full). The "Register" button above goes to our credit card payment gateway, which may be used with personal or institutional credit cards. (Be sure to use the appropriate billing address). If you want to pay with Paypal, or if your institution wants us to send a billing statement or wants to pay using a purchase order, please contact us by email to make arrangements.